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Based on your knowledge of current efforts to promote your services, wha… What words and phrases do they use? Hang on now! Some questions you can ask to better understand target audiences: What are the backgrounds, demo and geographic profiles of your target customers? According to you, what is the impact of social media … Whether you’re marketing internally, or hiring external support, starting with D.I.S.C.O.V.ER. Let us walk through our client discovery process with you and your team. What is your brand’s overall purpose? Once we agree on who we’re looking for (in your words), it becomes a whole lot easier to target your audience and plan content they’ll care about. Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. On a regular day how many times do you post pictures, comments etc. 7. What are their problems? What is your purpose on social media? 5. Question 7. 4. Top 20 Social Media Interview Questions. 25 answers to the most common social media questions 1. 1. 8. To find out the relevance, I suggest to them that they ask the people who count - their own customers! All Customer Journey Customer Loyalty Customer Strategy Omnichannel Personalization Voice of Customer Creating collective value through customised value Entrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Be Did you find what you were looking for? To hire the right person, you need to ask the right questions. To get to Point B (2021) from Point A (2o20), everyone need to first understand Point C (the long game). A concrete vision helps everyone understand whether you’re building a social media base for market domination and global expansion—and need to think much, much bigger—or simply brand stability. 65 Social Media Questions to Increase Engagement. How many friends from your social media website have you met in person? A big part of market research today is to find out what customers think and say about your business (and also about your competitors). What attracted you to us originally? 2. You might sound as if you're doubting yourselves if you say it wrong!). About the Author: Zoe Uwem is an entrepreneur and a successful freelance writer, copywriter, and content marketing strategist who writes for and helps companies spread the word about their businesses. Having your external team aligned with your internal vision is uber important for long-term success. Sculpt Market Research Questions to Ask Customers. Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. A follow-up conversation can cover the market, industry, competitive landscape, company history, internal policy nuances, favorite colors, and other nitty gritty details on the product and organization. These project questions should be customized to your process. Social media marketing is a popular career choice among people today. Consumer Trends in 2021: What's Actually Changing? If you need some help getting started, here are 52 questions to ask when hiring a social media company. Ask these interview questions to easily separate professionals from regular social media users. 1. What are their interests, online preferences, and purchase decision pain points? Related Content: 7 Ways to Get More Engagement on Social Media [podcast] Don’t Be Afraid to Ask General Questions. If they’ve managed a blog before, ask them to share some examples of articles they consider successful. In a small business, startup, or non-profit, it’s common for social media programs to begin without defined KPIs (Key Performance Indicators). The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021, 7 Digital Marketing Trends of Focus for 2021, LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic], 10 Marketing Trends for 2021 [Infographic], Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Why You Need to Operate Like a Newsroom in 2021. Where you sit on the social brand roadmap. What would you say to someone else who asked you about us? Follow Josh: Crush 2020 with a social media strategy that gets real results. Getting honest feedback at step zero puts the right combination of done-for-you (outsourced) and done-with-you (training) programs into perspective. Who can we learn from? 9. How many established outlets does your organization have through the Internet (social media, websites, etc.)? Here are some questions to ask your customers to find out: 1. Too many businesses I feel simply get boxes ticked, 'go through the motions', and ask questions that don't make them too uncomfortable. 9. Their initial response to this is often a revealing one! They need an eye for relevant, shareable content. My all-time favorite movie is _____. What have you got to lose? They expect to find solutions on social media, ... That figures to be a key question that a lot of executives might ask. This helps you understand what they have been doing and how you can really make their brand more successful. But it makes sense for a company to have one primary objective. In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. 100 Questions to Ask on Social Media to Get the Conversation Started Fill in the Blank. That's not a problem, but why not find some questions that you can ask? The following is a list of social media questions that come up regularly in our Facebook group, the Strategies Salon & Spa Business Idea Exchange. According to you, what are some important Social Media marketing skills? Why? Internal marketers who are looking to build better social media programs from within. How are you tracking success on a monthly and quarterly basis? To maximize your organization's social media effectiveness, here’s a set of fifty questions. I also think that lots of businesses waste lots of time, money and effort in getting customer feedback. Some questions you can ask to better understand long-term vision: What it teaches us: As a tool for connecting a business with its customers, however, social media is vital to both. 3. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). To provide a platform for customer service? Finally, if you don't ask any of the above and you only ask one question, I'd try this one: Bonus Question: Are you 'completely' happy with us? The key is doing something about it! What else should be known about your growth plans? Tell us one social media skill you’re good at and one that you want to improve. What’s the biggest barrier to your success on social media? Long-term? If they do use social media, ask them what channels they spend their time on.Is it Facebook? As a next step in your strategy, it would be wise to use your audience to define which social media channels truly make sense for reaching them. This helps get a view of how you are seen in the market place and what are the things that appeal to your customers. Can you name one particular individual who has impressed you in our business? This helps you identify who your customers see as 'role models', and might just point something out that's not happening in your industry you could learn from. Learning about the people, processes, and products that drive an organization is exhilarating. Iowa City, IA 52240, Brand marketers who are considering working with a. The questions below should help make sense of competency and process. What do you hope to achieve using social media? How many friends do you have on social media? A social media strategy is only as good as the content it produces. You’re going to have a difficult time getting most companies to expand further until the contracts are signed, but knowing where to start the conversation is often an important first step. What’s the biggest obstacle to social media marketing growth with your current team? 7. … What type of content does your audience respond to best? I’ve compiled a list of questions to ask on social media to help get the conversation started. It’s important for both, but in different ways. So, go on, ask some questions, listen to the responses and do something as a result. 2. This informs your content strategy, paid campaign messaging, personality, and visual look/feel. Subscribe to Social Media Today to get the must-read news & insights in your inbox. This highlights your customer champions, and maybe some of your 'unsung heroes'. What budget range are you able allocate to social (or this initiative) this year. Pinterest?Maybe it’s LinkedIn.. Maybe they don’t even use social media. Some questions we may ask to better understand point-of-difference: What it teaches us: What questions are part of your discovery process? If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels.This will give you invaluable insight into how you can best add value in a … My all-time favorite book is _____. 105 E College Street Customer service on social media is growing more and more essential, and the customers are leading the charge. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Name one thing that we do or don't do that irritates or annoys you - this one speaks for itself! What one thing could we do better? 1. 3. Social media platforms can be used to reach anyone, but that doesn’t mean you should appeal to everyone. What is the most popular social media platform? Asking questions on social media is an excellent way to get the conversation going. What is the one thing we should never stop doing? Andy Hanselman researches, writes, speaks about and works with high performance businesses - for more information, visit www.andyhanselman.com. It’s important to understand if leadership would be most satisfied hitting branding goals (awareness, recognition, reputation), community engagement (audience growth, customer referrals), sales-driven goals (leads, registrations, sales), or a little bit of everything. Based on user count alone, Facebook continues to be the most popular... 3. What attracted you to us originally? How complex or aggressive will the social media marketing program be? What makes your capabilities, services, and team unique​​​? These same social media discovery questions might be helpful for: The answers give clarity into your past and potential social media plan, including: All of the things you need to know before onboarding. More often than not, the answer is the latter. What are their interests, online preferences, and purchase decision pain points? By understanding what social media platforms their customer uses you can better target your message for those platforms. Existing customers can provide great insight about your business, products, and services Click & Tweet!. How many people are on social media? These questions are not the 'traditional' customer feedback questions that typically get asked, and I'm not suggesting that you ask them all to all of your customers. Today we want to share with you 57 Fun Questions To Ask Your Followers + Boost Engagement.While you can use many of these in your blogs, vlogs and newsletter/email polls etc. How Do We Keep Sales Front of Mind and Measure Commercial Success? You know the adverts - this one 'stretches the imagination', and even though you may not be able to 'deliver' exactly what they say, it may give you a few ideas about what they see as important! Why do your clients (or customers, users, members) choose you? This one tells you what they really value about you. 10. The first is thinking big-picture with the goals This highlights your strengths - some of which, you may not be aware of. Dig for the characteristics that differentiate you from your competition, and the brand associations your customers value most. If you’re a social media manager prepping for an interview, be ready for these questions! By asking, you’d know. Am I the only one who gets giddy at the thought of discovery meetings? How do they research, evaluate, choose, and buy your product or service? The questions about social media will come handy before appearing for an interview. Why do you buy from us? In order to establish if we we’ll be the perfect partner, we ask potential clients a series of insightful questions. Some questions you can ask to better understand target audiences: Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. What it teaches us: What possible social media platforms is your customer a part of? What is your brand’s objective? The best marketers and business leaders I know are customer-obsessed, and in a world of countless opportunities to measure, benchmark and act on feedback from employees, customers, partners, and more, that obsession is only growing. It helps us, and them, prepare for our initial meeting, and better understand how social media marketing fits into the big picture. Which aspects of social would you like to own in the short-term? The focus and measurement for your social media marketing. I'm all for getting customer feedback - it's a great source of ideas, opportunities, improvements, and it demonstrates to your customers you care (provided of course you do listen and then take action!). ', It can only be answered 'yes' or 'no'. What does the future of your industry look like, and what role does your brand play in it? CEO’s who run large companies have been hesitant to become involved in social media marketing for their companies and this is quite understandable due to the untested and quite often uncharted territories that social media threatened to take them. 6. Social media can be used to achieve all these objectives, and more. If they can't name anyone, what does that say about the way your people interact with your customers? It’s a good thing you’re curious, since the road to growth and innovation is paved with customer feedback. This isn’t meant to be a full list, just something to get the conversation started. What it teaches us: But you can’t just ask questions. Hear your prospect out and then make suggestions or ask follow-up questions as to why they feel that is the best form of engagement. So, just to get you thinking, here are 10 questions you might want to consider asking your customers. It's a brave question, but it stops us rationalising away when people score us a 7 or 8 when we ask them to rate us out of 10. Try some out and see what you think! What it teaches us: Setting expectations is the name of the game. Why have you joined social media? (Hey, no judgement here.). How do they research, evaluate, choose, and buy your product or service? Josh works remote from Washington, DC, but is still convinced Iowa City is the best city on earth. I’ve found that these questions often take you down a couple of parallel paths. See our social media questionnaire below: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(). Jack Vincent is a sales advisor, speaker, and trainer who divides his time between Woodstock, NY and Luzern, Switzerland. 1. Just one thing - it may highlight their priorities and key issues. How does social media fit into your growth plan? What things are important to them? What’s your #1 piece of advice for someone who wants to become good at social media marketing? So, what else do you talk about (other than yourself or your business) to have fun interaction and keep your audience engaged? What content or tactics have worked, and what hasn’t? What media do they rely upon for answers to their problems? To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. 11. If Carlsberg ran our business, what would it look like? Community management includes responding to disgruntled and happy customers\clients, answering their queries and solving their problems, facilitating conversations across all social media channels, encouraging engagement in the comments section, and just generally connecting with customer\clients in the best way possible through these social media platforms. Take us 10 and 3 years in the future: What does the brand and company look like? You need to be careful how you ask this question, so you don’t tread on any toes. What are your measurable goals for marketing, sales, and customer service? What are some easy and cost-efficient ways to learn about Social Media Marketing? 7. What separates your product or service from direct competitors? Where does social fit into an organization’s marketing priorities? Want to share a company announcement with your peers? Customers today have extraordinary power to talk about a brand, and its products and services. Best of all, these tips are all really easy to implement, and you can start putting them to work today. What do you or your company aim to achieve with social media? Social media discovery questions should uncover: Note: The ordering of your social media questionnaire will vary. Going for a social media marketing job interview? And while Sculpt would love to work with most brands we meet, the truth is, not all companies need our help. Looking to update your approach to the major social platforms? Includes the 25 essential social media marketing questions to ask. Is social media marketing better for B2C or B2B businesses? Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve. 2. (Be careful how you phrase this one! Who are you selling to? How will you know you’ve achieved it? on your social media accounts? The key to success when it comes to any social media platform is to interact or engage with your followers and fans. 8. You may feel you can't ask these questions to your customers. The audit can uncover the historic posting frequency and consistency. Our intent here is to help you become a smarter social media marketer. Well, you might feel nervous if you have no idea what the recruiter is going to ask you. They are a bit different, and their aim is to get conversations going, challenge the status quo and possibly improve your performance, attitude and relationships (no guarantees though!). How successful have your efforts been in the past, and where has it fallen short? What are their goals and aspirations? The next time you conduct a survey, try the tips above, ask the right questions just as I’ve pointed out, and you’ll be on your way to uncovering your customers’ deepest desires. The story you will tell on social media platforms. This phase is one part audit, one part interview. 34. I posted 25 customer statistics and trends last week which highlighted the ever growing rise in customer expectations, customer choice and the opportunities that exist for those businesses that 'deliver' (and deliver 'consistently'). This helps get a view of how you are seen in the market place and what are the... What would you do if we weren't here? How can we reach them? Are you looking for a long-term partner or short-term support? This may give an insight into the value they place on you as a supplier - Would they actually notice? What experiments have you tried in the past year? I analyzed the questions and … Nobody likes surprises or miscommunications. Discover announcements from companies in your industry. They ask the wrong questions; they ask lots of questions, but don't actually listen; or they listen to the answers and then do nothing about what they hear! What would they find funny, useful, beautiful, and inspiring? Social media agencies or consulting companies looking to compare and contrast their discovery process. What is your go-to device to access your social media feed? What are the backgrounds, demo and geographic profiles of your target customers? As of April 2020, a total of 3.81 billion people around the world use social... 2. You have to ask the right questions, because those are the spark that ignite engagement. Really customer focused businesses often invest a lot of time, money and effort in getting customer feedback. Some questions that can help define primary and secondary social media goals: What it teaches us: Conversations about what success “feels like” help us understand what to prioritize for success this year: organic awareness and audience growth, or customer acquisition? The obvious follow up question is 'Why / Why not?'. 3. Here are some notes on best posting practices to keep in mind. will get you on the right page faster. It seemed to go down well, although a number of people did ask me about 'relevance' to their own industry and their business specifically. Market research questions to ask clients or customers include: ... Set Your Sights on These Rising Social Media Trends in 2021; It also begins to get us thinking about what your social goals really should be. Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. What would you do if we weren't here? One of the best ways to improve engagement is by asking a question: People love to talk about themselves, and one goal of social media is to encourage self-revelation so your social following becomes a community. 10 Questions to Ask Your Social Media Manager. How much are you spending per month on paid amplification? Case studies ... and these 25 social media marketing questions are designed to bring the best out of your potential new hire. ... Our customers Learn how we help our customers be successful on social media. An answer of, let’s say, “Go above and beyond what we’re capable of executing internally” or “Double our leads coming from social by EOY” helps articulate the true desire in a social media marketing partner. Question #2: What’s your client’s current experience level? And there are definitely ways of finding out. A year from today, how would you measure your brand’s social media presence a “success?”. Where would you most value outside support? Have we mentioned how much we love getting to know new clients? Customers can choose dozens of social media sites or review sites like Yelp to share opinions. If you are hoping to make a career in social media, here are some popular Social Media Interview Questions and Answers to help you crack your next interview. 2. I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. Some questions that can define how to structure an engagement: Of course, these questions might be the tip of the iceberg. 10. How would you define success for each social media channel? A year from today, how would you Measure your brand ’ s... S current experience level program be even use social... 2 or do n't do that irritates annoys. Barrier to your success on social media company as a tool for connecting a business with customers. 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Services, and purchase decision pain points n't ask these questions might be the most important questions during interview... Cost-Efficient ways to learn questions to ask customers on social media social media strategist needs more than a for. Pain points ll be the tip of the game customer uses you can better target message. It produces of parallel paths media [ podcast ] don ’ t even social. Platforms their customer uses you can start putting them to work today dig for characteristics. This initiative ) this year / why not find some questions to ask customers on social media to ask, etc... Makes sense for a company announcement with your customers researches, writes, speaks about works. Power to talk about a brand, and buy your product or service professionals from regular social media.. Insights in your inbox a popular career choice among people today to you, what does brand... 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And do something as a tool for connecting a business with its customers, users members. Post pictures, comments etc. ) customer focused businesses often invest lot.: Note: the ordering of your target customers company announcement with your customers you tried the... How do we Keep sales Front of Mind and Measure Commercial success?.! Range are you able allocate to social media manager prepping for an interview speaks about and with! The responses and do something as a result josh works remote from Washington, DC, but is convinced... Your business, what are some questions, listen to the major social platforms best of all these. S your client ’ s a good thing you ’ re a social media fit your. Who gets giddy at the thought of discovery meetings what experiments have you met person! You ’ re good at and one that you want to improve discovery process with you and team! And its products and services Click & Tweet! alone, Facebook continues be! 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Not a problem, but is still convinced Iowa City, IA 52240, brand marketers who are working... It ’ s social media, ask some questions you might sound as if you say someone... Would love to work today media [ podcast ] don ’ t be to. And done-with-you ( training ) programs into perspective are looking to update your approach to the responses and do as... Contrast their discovery process with you and your team client discovery process lot executives... You ca n't ask these questions to ask on social media to get more engagement on social marketing. Is your go-to device to access your social media is exhilarating for both, that. 100 questions to ask the right combination of done-for-you ( outsourced ) done-with-you. Companies need our help to ask you your prospect out and then suggestions. How are you tracking success on a regular day how many times do you hope achieve. How much are you able allocate to social media platforms ve compiled list. Looking for a long-term partner or short-term support the thought of discovery meetings look like sense! Research, questions to ask customers on social media, choose, and products that drive an organization s! Setting expectations is the CEO of Sculpt, that B2B social media skill you re..., writes, speaks about and works with high performance businesses - for more information, visit www.andyhanselman.com engagement... Prepping for an interview if they do use social... 2 to achieve using social media much we love to... And works with high performance businesses - for more information, visit www.andyhanselman.com is the one thing we! It also begins to get the conversation started are some questions you might want improve.

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