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The rest, of course, is box office and movie history. The Blair Witch Project. People wearing all white. On Internet message boards, debates drummed up as to whether the material was real or fake, back before Redditors could call them out on their s? It’s a nice thought, but not always the case with consumer audiences. Indie darling 1-2 punch Brit Marling and Zal Batmanglij kicked off their feature careers with "Sound of My Voice," an oddball thriller centered around a young couple that sets out to to expose a cult leader. Here are 7 tactics for creating a successful viral content marketing campaigns: 1. Sometimes, all it takes to make a movie successful is great advertising. Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. The franchise’s campaign success has spawned numerous copycats — particularly for the horror genre — using a similar, spooky approach to drum up ticket sales. The Dark Knight Rises‘ viral marketing campaign has seen some impressive results so far, but it really all began with the 2008 movie The Dark Knight. While it’s easy to say this was because of the show’s illustrious history, the producers believe there’s more to it than that. After "Paranormal" gained buzz following screenings at small film festivals across the country, demand for the minimalistic ghost creeper became widespread and caught the attention of Steven Spielberg and DreamWorks. Viral videos for parts two and three became more elaborate — and terrifying. The film about an extraterrestrial race forced into slums while trying to live amongst humans on earth got its messages of xenophobia and segregation across loud and clear with their widespread campaign (that also included various stickers and other posters/signs). Twelve years between Muppet movies is too long for our taste. Known to some as the best viral marketing campaign of all times, it is basic by today’s standards, but at the time it was truly revolutionary. "Cloverfield" ended up ended up cashing in on huge at the box office, and would go to help JJ Abrams bridge the gap between conquering television and conquering Hollywood. The first trailers and images from the film revealed almost nothing about the movie's plot, but showed a city bending in half like an urban burrito, which was more than enough for Nolan fans to become giddy with excitement. Sure, don’t mind if I do. For those who are unfamiliar, a viral campaign essentially means the spread of something (an idea, a particular ad, a song, etc.) The new clip featuring star Michael Fassbender has increased our anticipation tenfold. The Best #Horror #Movie Viral #Marketing Campaigns Saturday, October 31, 2015 digital marketing. How do we define viral marketing? Of course, at least 75% of the genius of "Borat" was that nobody really knew who the guy behind the mustache was, and when he began making in-character appearances across the media world, word caught on rapidly, helping lead the movie to an insane box office showing. Talk of being the chosen ones. 2. With their viral campaign, Warner Bros. released a series of websites dedicated to Harvey Dent's campaign, as well as The Joker's nihilistic sense of humor, which included the first uncanny images of Heath Ledger as The Joker. Simplicity – Viral content marketing campaigns are easy to understand. And people actually bought it … With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm…. The lesson to learn: Key pillar of viral marketing is unconventionality. Disney Dream Portraits, to give them their proper name, were produced by Annie Leibovitz from 2007 to 2014.. Pixar’s Ken doll viral videos were also a hit with audiences. Oren Peli was a first-time director when he made supernatural shaky cam flick Paranormal Activity for a mere $15,000 in his own home, using unknown actors. After a teaser trailer featuring not much more than the movie’s spinning top, the studios released an online game called Mind Crime. "Anchorman 2" has officially avoided the overexposure bug, raking in over $100 million at the domestic box office since it's December 18th opening, quietly making it one of the holiday movie stampede's most profitable flicks. How do you market a movie that doesn't feature a single notable face or name, and hinges on the main attraction – an enormous, vaguely reptilian monster laying spectacular waste to New York City – being kept under wraps until the date release? Product quality trumps everything. To celebrate the mustachioed one's box-office victory we've decided to take a look back at ten viral movie marketing campaigns that left no corner of the cultural landscape untouched in their quest to get the word out, and succeeded. Unveiled at San Diego Comic-Con in 2008, and lacking any further information about "District 9," the posters directed inquiring minds to visit D-9.com, where they could explore maps, and learn more about the ominous-sounding organization Multi-National United. Looks like Will Ferrell's 2013 World Rob Burgundy Tour – which included in-costume stops on ESPN, FunnyorDie.com, the Olympic curling trials, not to mention a Burgundy-themed Ben and Jerry's flavor and a brand of scotch – has paid off. The campaigns for The Dark Knight and The Dark Knight Rises were both heavy on viral media, as was the campaign for Inception. MTV AND ALL RELATED TITLES AND LOGOS ARE TRADEMARKS OF VIACOM INTERNATIONAL INC, The Greatest Viral Marketing Campaigns in Movie History. But since "The Simpsons'" crudely-drawn origins, the show has been a marketing machine used to hock everything from Butterfingers to Michael Jackson-penned character theme songs, Fox's effort to sell the long-awaited feature film only amped up their quest for total media saturation. It was 1999 after all, the internet was just getting started and marketers weren’t really worried about “going viral”. The viral ca… **t in a matter of minutes.The result? Mysterious VHS tapes figured into the mix for the most recent movie, which showed siblings Katie and Kristi as young girls haunted by ghosts. “One of the most interactive movie campaigns ever hatched by Hollywood.”-- Los Angeles Times. As one of the originators of viral marketing, The Blair Witch Project’s inventive campaign featured fake police reports and interviews all indicating that the events depicted in the upcoming horror film were genuine. Our Blades Are F***ing Great went viral the moment it went online and prompted 12k of orders in a 2-day span. Using the great early word to their advantage, the studio teamed up with eventful.com, allowing would-be fans to vie for the privilege of screening the movie in their town. The dream-stealing element of the movie secret until close to the release date, when online games, "real" interviews with dream scientists and a strange "classified" 24-page manual sent to Wired Magazine drummed up more than enough buzz for Nolan's mind-bendy movie to become a runaway smash. We were already sold on seeing the upcoming Ridley Scott film — originally intended as a prequel to the director’s classic 1979 film Alien, about a space crew searching for the origins of humanity who happen upon something much more terrifying. 11. A micro-budgeted found footage flick, "Paranormal Activity" took a page from the playbook (maybe the entire playbook) of a certain witch-centric movie coming just a few more entries down the list. The best marketing campaigns of 2019: Part I From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019. We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. They got the Sexorcist treatment instead. Even the most illogical combinations can result in great, impactful content. Major points for the VHS static. We dig the human beatbox video most, but the guy with the goats is a surreal moment to behold. that used the fun factor that Deadpool’s perverted and satirical character himself has. Far from the smokey rooms of Mad Men and the old-school ad campaign that told consumers what they were supposed to like, modern marketing whizzes have decided they are just much, much too lazy for that. Many were duped by the convincing campaign, with only the appearance of the film’s actors on news and entertainment programs removing any doubt. But that doesn’t mean Drafthouse Films can’t have some fun with it.” To help spread the word about the Oscar nominated Belgian drama directed by Michaël R. Roskam, Drafthouse Films’ put a call out on website Fiverr.com — which is a mishmash of good and bad ideas — to help create a few viral adverts. Probably not. So let’s take a look at some of the top viral marketing campaigns of all time The movie went on to gross hundreds of millions of dollars worldwide. These photographs of Hollywood stars in character as iconic Disney princesses, villains (etc) featured as print advertising, again appealing to parents and older fans. 1. 15 Of the Best Viral Marketing Campaigns. Around the mid-to-late 2000s, viral marketing campaigns were all the rage, with everything from The Dark Knight to The Da Vinci Code arriving pre-packaged with an augmented reality game (ARG). All the way back in the late '90s, far before the Internet was the cat-worshipping, selfie-sanctuary it is today, the "Blair Witch Project" team was launching a still-in-existence website that sold their low-budget found-footage tale as a true story. The folks at Paramount also stepped up their integrated marketing for the release, arranging for a playable version of the movie's train crash scene in the crazy popular first-person puzzle game "Portal 2.". ... Abrams created one of Hollywood’s first viral sensations, encouraging internet users to join in and crack the case. When users freely share content within their social networks a campaign is often considered to have “gone viral” The viral aspect refers to the way viruses spread between people. Viral marketing is a technique, which marketers use intentionally to spread their message quickly. The uplifting promotional video generated record-breaking online … The Dark Knight Rises‘ viral marketing campaign has seen some impressive results so far, but it really all began with the 2008 movie The Dark Knight. The studio used the show's iconic status to their advantage, not only making mainstream advertisements unavoidable to anyone with television, film, Internet, or street-side billboard access, but also catering to John Swartzwelder and George Meyer-worshipping diehards by converting 7-Elevens into Kwik-E-Marts and controversially altering major historical sites to bear Homer's image. Once completed — which could be done by following QR codes linking to an online instruction manual — the film’s poster was revealed. These memorable marketing campaigns take different forms — sometimes it just takes a really well-done trailer and a memorable use of a song, as seen and heard in the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. In fact, they said the viral marketing campaign … Because viral marketing relies on the behavior of consumers, there’s always an element of the unknownin viral campaigns. Thankfully we were recently treated to a new film featuring our favorite puppet pals. Before Sacha Baron Cohen's nether regions were getting up close and personal with Eminem's face at Music Video Awards and he was landing coveted roles in Martin Scorcese-directed kids movies, just about the only Americans who knew of him were the folks who had caught wind of his absurdly under-appreciated and short-lived HBO program "Da Ali G Show." Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The video made us recall other fantastic viral marketing promotions that got us incredibly anxious for opening night. It’s the inherent simplicity which makes the idea easy to spread and easy to stick. This is the first ever movie to went viral before we are even aware that a movie marketing campaign can go viral. Don’t worry, we’ll have much more coverage leading up to these films. Website WhySoSerious.com is still active if you want to stroll down memory lane. Yes, Sound of My Voice, we’ll join you and follow you anywhere. A major studio throwing major money at an untested, high-concept property happens in the movie business about, well, never. The premise of the film is that it is comprised of real documentary footage of an unsuccessful search for the truth behind an urban legend. While the actual quality of the movie has been endlessly debated in the years since, and some money-grab sequels have done their best to sully the originals name, there's no doubt "Blair Witch" revolutionized the art of drumming of hype for smaller movies. JJ Abrams and the folks behind "Cloverfield" solved this riddle slow-rolling information out to the public, starting with teaser trailers that didn't even mention the film's title. Therefore being seen by a lot more eyes than your typical campaigns. Spoofing all the upcoming, big summer blockbusters — including Twilight, The Girl with the Dragon Tattoo, and The Avengers — we watched as a classic act made themselves relevant for a new, younger generation. This is the granddaddy of today’s movie advertising strategies. In the months leading up to the movie's release Abrams devotees practically did all the marketing heavy lifting themselves, devoting entire websites to uncovering clues as to what, exactly, had decapitated the Statue of Liberty in the trailers, and even creating their own fan art. 1) The Blair Witch Project. 10 Genius Marketing Campaigns That Went Viral From Ikea's pee technology to a hilarious viral video from CarMax, these companies know how to make their marketing … One of the top viral marketing campaigns of 2019 has to be the video in which Greggs introduced its new vegan sausage roll to the world. Believe it or not, one of the most successful viral marketing campaigns in history occurred years before YouTube, Twitter, Facebook, and most modern conceptions of the Internet even existed. Sony's "District 9" campaign was brilliant in that it snowballed fanboy interest by introducing the movies fascinating concept -- aliens who are less invaders, and more a marginalized minority population -- in a very slow and calculated manner. The video featured the leader of the toys at the Sunnyside Daycare Center, Lots-O’-Huggin’ Bear. Christopher Nolan, coming off of his crazy "Dark Knight" success, might have been the only man alive Warner Bros. would be willing to toss $160 million at to film a concept that's hard to explain in a single paragraph, let alone a single sentence. The Brihaspati Infotech (a leading web design, development, and marketing agency) recently researched such campaigns and concluded with a list of top 20 viral marketing campaigns of all time. And how can they ensure that their efforts pay off? We all know most Pixar movies are really for grownups (ok, probably all), which is why the studio had us eating from the palm of their hand when they created a 1980’s-inspired commercial to promote Toy Story 3. The Blair Witch Project ranks among the best viral marketing campaign examples because it was the first mainstream film to tap into the potential of the Internet. Here’s a quick introductory summary. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of … In the end, Fincher was unhappy with the studio’s campaign turnout — but luckily his viral videos have been living on YouTube for all of us to enjoy. Unlike many of the movies on this list, "The Dark Knight" had all the money and star-power behind it in imaginable. The first film’s grassroots marketing efforts went viral thanks to the use of website Eventful.com, where people could “demand” the movie play in their city. An outrageous $250,000,000 in box-office earnings, and a whole new way to market movies. Promises of a changed life. Viral marketing tidbits: In December the “12 Days of Deadpool” campaign started to promote the movie’s second theatrical trailer that premiered on Christmas day. If virality is created through the enthusiastic sharing of content and copy online, what can brands do to encourage it? A campaign should tell a story and that story is best told using visual elements that resonate with your audience. In an effort to promote the micro-budgeted festival favorite, Fox Searchlight and the filmmakers released a series of eerie clips that directed viewers to an actual cult meetings staged at the Ukrainian Culture Center of Los Angeles, which featured interactions with actors, eye contact exercises, and a Scientology-esque leveling system. With "Batman Begins," Christopher Nolan had delivered a rare superhero movie that was a huge hit with both the moviegoing public, as well as source-material diehards. Another Abrams property with a similarly starless cast and a monster (er, alien), "Super 8" took a similar aim to "Cloverfield," keeping forum nerds across the net busy with a series of clues, websites, and countdowns launched after fans dissected the initial teaser trailer and uncovered a hidden message flashed in the last frames. In the viral bit, Fassbender’s David makes an appearance in the form of an advertisement for sinister corporation Weyland Industries. Last year, we noted some of the best viral marketing campaigns of 2017, by taking a look at the notable and successful campaigns of some of the biggest brands.Now, even though we are still only a few months in the new year, we decided to do the same. You can still play the game over here, or just watch the above video to get a feel for it. 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